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Nutrition and wellbeing

We are working to make sure that our products and communications support healthy living every day.

Our approach

Almarai is dedicated to providing consumers with healthy, nutritious food and beverages to enhance their lives and support them in leading a healthy and happy lifestyle. We are committed to innovating, investing, and developing for new technologies and competencies to stay competitive while offering healthy and nutritious options. We prioritize health and nutrition in all our products and use it as the basis for future innovation and recognize the responsibility we have to help people lead healthy, happy lives that maximize nutrition and wellbeing.

Our branding and marketing strategies play an important part in people's lives through the products they deliver, and we are serious our duty to market responsibly. Our responsible marketing policy serves as the cornerstone of our commitment to ensure we provide our consumers with clear, transparent, and accurate labelling and communications. This policy is designed to give consumers more knowledge about the health, nutrition, quality, and safety of our products, while also educating them, through product labelling, about information on nutritional values, safe storage, serving size, and number of servings per item.

The responsible marketing policy also covers our other communication methods. We often collaborate with healthcare professionals to run initiatives that raise awareness of nutrition and wellbeing. Our communication channels strive to reach a larger audience to enable more people to make educated decisions about nutrition.

Almarai products
contain no
artificial colors.

Almarai products
contain
no trans fats.

Almarai products contain
no artificial sweeteners

Almarai remains committed to breastfeeding

Human Milk is essential for a healthy start in life and provides many long-term advantages. Breastfeeding is a necessary requirement for the health of the public and one of the most successful preventive health measures for both children and mothers. Breast milk provides babies with all the nutrition they need and strengthens the connection between mother and child, leading to greater wellbeing and a variety of benefits for both. The World Health Organization (WHO) and UNICEF suggest exclusive breastfeeding for six months. Almarai fully agrees with this recommendation and ensures that all commercial activities are in line with the WHO codes and regulated by the rules of the Saudi Breastfeeding Law. Almarai Infant Nutrition is dedicated to promoting good habits and the best nutrition for mothers and babies, including breastfeeding.

2022 performance and initiatives

To ensure the wellbeing of our customers and consumers, we have established a comprehensive nutrition policy and framework. This policy and framework is based on eight core principles: reformulation of products, innovation, food fortification, marketing to children, food security, corporate social responsibility, nutrition, and food regulations. During 2022, we ran multiple campaigns to create awareness and understanding of the importance of nutrition, health, and wellbeing. In light of that, we started developing our corporate nutrition strategy to achieve our holistic plan and its targets to support our nutrition and wellbeing programs to serve the community of all levels.

Almarai is committed to providing consumers with healthy and nutritious products. To ensure this, we have implemented a nutrient profiling system as part of our Nutrition Policy. This system is based on the Saudi Food and Drug Authority (SFDA) 2333:2019 Permitted Health and Nutrition Claims standard, international dietary guidelines, and global standards for salt, sugar, fat content and nutritional information. We strive to continuously improve our innovations by incorporating the nutrition classification with the innovation process by providing our employees with guidance on the healthy and nutritious criteria.

Our highlight stories

Almarai remains committed to health awareness for consumers and healthcare professionals

Almarai seeks to build awareness of key nutrition and health information using various digital channels. In 2022, we continued to build on the success of previous years where we achieved more than 1.2 billion views on YouTube, the third-largest audience on YouTube within FMGC corporate pages. The company continued to expand our online audiences through new digital platforms including launching health and nutrition emails, social media chatbots, and providing updated nutrition information on our website.

Almarai has been actively involved in promoting health and nutritional awareness in Saudi Arabia. In 2022, we partnered with various organizations to support anti-drug campaigns, rheumatic diseases awareness, International Arthritis Day, oral and dental health care campaigns, blood donation campaigns, and anti-smoking campaigns. We also sponsored a charity called Naqa (Purity) to roll out an anti-smoking campaign under the tagline “Live it Pure”. Through these initiatives, we hope to contribute to a healthier and more sustainable society in Saudi Arabia.

During 2022, Almarai was awarded numerous awards and rankings at local, regional, and international levels in various fields such as financial, administrative, marketing, quality, safety, consumer satisfaction, and sustainability. These awards and rankings serve to reinforce our commitment to our motto of “Quality you can trust”. Almarai was ranked highly in various fields such as measuring consumer satisfaction and brand image. All the local, regional, and international awards we won, demonstrate our commitment to delivering quality products and services. We are proud of our achievements and will continue to strive for excellence in all areas of our business.

Progress on our strategic goals and targets

  • Achieved
  • On-track
  • Some progress
  • Limited progress

Goal/Target

Progress

Develop and implement a holistic plan to further enhance our nutrition and wellbeing offering by 2025

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